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Marketing & Reimbursement Strategies
The Weinberg Group helps clients to overcome regulatory challenges in the premarket and postmarket setting with a keen understanding of the factors that impact successful development, registration, and marketing of products. We utilize sound clinical studies and economic data to establish and support product value, reimbursement, and promotional claims. The following are some of the services we provide in this area:
- Anticipate coverage, coding and reimbursement hurdles
- Design clinical trials to incorporate endpoints contributing to an analysis of cost effectiveness and/or quality of life
- Select appropriate endpoints in outcomes studies such as function, quality of life or workplace productivity
- Analyze critical strategic application of available pre-marketing or post-marketing data, contributing to an analysis of cost effectiveness and/or quality of life
- Develop and publish healthcare technology assessments and economic dossiers for use in obtaining successful reimbursement decisions
- Assist in designing and implementing strategies for reimbursement decisions in Europe
- Prepare scientific documentation to support reimbursement and pricing efforts
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